About Us

Nice One is positioned to capture significant growth in Saudi Arabia’s booming beauty and personal care market. With private consumption projected to reach SAR 2,132.2 billion by 2028 and online shoppers growing to 70% of the population, the company is primed to benefit from increasing e-commerce adoption. The sector is also expanding rapidly, with online beauty and care expected to grow at a CAGR of 12.3%, offering substantial upside potential. As 73% of Nice One's customers are females, it taps directly into the rising spending power of Saudi women, making it an attractive investment opportunity.

Nice One leads the Saudi online beauty and care market, holding a significant market share in a highly competitive landscape. The company has built strong entry barriers through a portfolio of exclusive brands, technological infrastructure and agility and a large and loyal customer base providing Nice One with a unique and deep understanding of KSA consumers through expansive data. Unlike many competitors, Nice One is both beauty-focused and e-commerce-driven, with a strategic focus on the Saudi market. This combination of strengths, along with its efficient operations, positions Nice One as a dominant player, making it difficult for new entrants to compete.

Nice One’s technological infrastructure has been meticulously developed over the past seven years into a highly integrated and customized platform. This advanced system, driven by a robust technology stack and proprietary data, enables agility and efficiency across operations. With over 95% of orders processed through its mobile app, the platform leverages AI-driven tools for personalization, customer lifecycle monitoring, and supply chain management, ensuring optimal performance. Powered by AWS, Nice One’s infrastructure guarantees scalability and reliability, supported by proprietary data from over 4 million customers enables real-time decision-making and continuous innovation in the fast-growing beauty e-commerce market.

Nice One's growth strategy is underpinned by a clear roadmap designed to scale its business and capitalize on market opportunities. This includes ramping up its portfolio of exclusive brands, increasing collaboration with international brands, enhancing supply chain capabilities, and expanding both regionally and with initiatives to roll out kiosks and pop stores to increase brand awareness and market exclusive brand fragrances. The company's commitment to technological innovation ensures continuous improvements in customer experience and operational efficiency. Led by an experienced and founder-driven team, Nice One is well-positioned to execute this strategy, leveraging its deep market expertise and strong leadership to drive sustained growth and shareholder value.

Nice One's strong growth trajectory is underpinned by consistent revenue generation and efficient cash flow management. The company has seen a 38.6% CAGR in the number of orders between 2021 and 2023, alongside a 32% revenue growth rate during the same period, with a 61.2% YoY revenue growth in Q1 2024 alone. With enhanced profitability through economies of scale and a lucrative product mix, Nice One has expanded its gross profit margins and achieved a 55.4% CAGR in net profit between 2021 and 2023.